If you are wearing glasses for many years and your prescription is very complicated, you’re probably getting tired of the consumer media telling eyeglass wearers that they are being overcharged for their eyewear. From respected publications such as Consumer Reports to award-winning television programs like “60 Minutes,” consumers are hearing a rising chorus of mainstream media voices advising them to cut their eyewear costs by buying online or from discount stores.
We all agree, price is an important factor in any buying decision, but the other very important element, often being overlooked. That element is quality. It is the balance of these two elements that creates value for the consumer. When making a buying decision for eye glasses, please remember that eyeglasses is a medical devise! Consumers often hear advises from different media outlets such as: “Shop around with your prescription. Don’t get stuck buying glasses at the local optician office.”
I guess it never occurred to those “advisors” that independent eye doctors and professional opticians not only can advise better about which lenses might best suit a patient’s visual needs but they also can make the eyeglasses that will look and feel good. What a concept!
There have been a lot of stories in consumer’s media counseling Americans not to buy eyeglasses from their local eye doctor or optical shop. This is not only bad from a personal health perspective but also from a personal finance perspective.”
Even some well-known vision care companies went on to list various reasons why consumers should buy their glasses from independent eye doctors. It was also posted on company website “You really want to stay involved with your eye care professional to make sure you’re getting the medical side of this experience, and couple it with the cool fashion side.”
Professional optical world must work much harder to educate the public in the numerous advantages of going to an actual professional where their eye care is number one priority. Respect your vision.